Mastering Business Analytics: The real MBA for career success, Step-by-Step







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Horizontal Business Analysis

All significant business questions share two common characteristics. First: They are ALWAYS "word problems." Second: They have broad horizontal business implications. (If "horizontal" doesn't make sense to you, think, "functionally integrated.") You will specifically learn to embrace both characteristics in your analyses and to incorporate both in your recommendations. Our teaching methods have reflected these two key characteristics for over 30 years. You might want to Google for MBA programs trying to reconcile business world's horizontal realities and faculty silo-centric skillset. <chuckle> (Inside joke.)

So, while, the brand of paper towel dispensed in the gent's loo isn't a biggie, how you choose to expand your product portfolio, for instance, cuts across marketing, design engineering, finance, operations, IT ... and virtually everything else.

Nearly every decision has brand implications; nearly every decision has financial implications ... and so it goes.... By recognizing the horizontal "dimension," analytics immediately become orders of magnitude "messier" and solutions become equally more "challenging." Not a problem, just deal with them. High-order dimensionality is conceptually familiar territory (PDE's, etc.), so, what's all the fuss about?


RTFM ... (WFM?): Real-world Business Modeling

Okay, what it is and what it's not. You will not be probing spherical harmonics (etc.), but you'll undoubtedly recognize similarities between the PDE's of mathematical physics and business modeling. While learning to understand business modeling, you'll be learning how to gain buy-in for your ideas ... and for YOU. You'll learn how to structure and communicate your findings. Tip: Never save your "best reason" for last; you're NOT writing a murder mystery!

You'll create models to probe a range of issues, e.g., product design, inventory optimization, financial portfolio funding alternatives. You'll be urged to ask (and anticipate) all manner of difficult questions -- questions that students have been "taught" cannot be answered so should not be asked. Difficult business questions are what we live for because any idiot can answer the easy ones.

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